A customized subliminal is one that is based on a pre-existing program, which has had one or sometimes two specific names embedded in the script and is then re-built. It will typically nly work for the person(s) specifically named in the script. The reason it is useful is that by embedding one or more specific names in the script, you achieve two goals:

1. It grabs the attention of that person because it uses their specific name, and is therefore faster acting and more effective, and
2. It will typically only work for, or on, the person(s) named in the script.

When custom orders are being accepted, you can order any existing program as a customized version of itself, with the exception of any program that requires approval to purchase. Currently, that means that if you want to purchase a customized version of Become A Multi-Millionaire 2.0, you must have already been approved to purchase the program without a name embed, and Shannon must be willing to build it for you. That program requires a very, very long time to build, test, verify and package and he may be unwilling to spend the time doing that if he has a lot of other work that needs his attention.

Conversely, a custom program is any program that goes beyond just adding a name to the script for its list of customizations. For example, a custom program may include one or more specific names, multiple target goals that otherwise only exist as separate programs, and use custom scripting. It may be a title that otherwise does not exist, or which you have made an agreement with Shannon for exclusivity concerning. You may choose to write the base script yourself, and even record it so that it is built using your own voice. The list of possible customizations is endless, but Shannon will not build any custom program that:

1. Is not possible or reasonable to build.
2. Cannot work.
3. Is dangerous for you or anyone else.
4. Is manipulative of you or someone else.
5. Is illegal.

The benefits of a full custom program should be fairly obvious, and that is why they are highly sought after.

Custom and customized programs became so popular that Shannon was forced to restrict his time building them because he wouldn't have gotten anything else accomplished otherwise. Each year, for a period of time, he accepts orders for custom and customized work. When this period of time is he puts in his journal. Typically it is open for a week or less each year, so if you want to order anything custom or customized, please pay attention to his journal.